Project information

• Category: Operational Business
• Company: King Of The Arachnids
• Project date: Mar 2020 – May 2023
• Revenue: 150k
• Net Margin: 38%

King of the Arachnids, established in Sydney, Australia in 2020, was a unique e-commerce platform focused on the breeding and supply of native Australian invertebrates. I created this business as a passionate arachnid enthusiast who noticed a gap in the market for unique and diverse species, particularly Phlogius tarantulas.

Operating King of the Arachnids provided me a profound understanding of business concepts, particularly the importance of value creation for customers. My business model was centered on the provision of high-quality invertebrates at competitive prices, prioritizing ethical care and health of the creatures. I focused not just on financial transactions but on delivering an experience that underscored the beauty and fascination of owning and caring for these creatures.

Through the successful completion of over 1,200 orders, I learned to match business operations with customer expectations and market demand. Each transaction and customer interaction added to my knowledge of customer needs, market dynamics, and effective business strategies.

The development of a robust online presence was a critical aspect of my business operations. I utilized my skills in website design, user experience (UX), and search engine optimization (SEO) to make the platform accessible, engaging, and user-friendly. I effectively integrated key ordering and payment systems such as WooCommerce, PayPal, and Stripe to streamline the purchase process and ensure customer satisfaction.

This experience of running King of the Arachnids also enhanced my understanding of digital marketing. I leveraged SEO strategies to secure top rankings on Google search pages for keywords related to tarantulas and funnel-web spiders. The consistent online visibility and high-ranking position affirmed the importance of digital marketing in modern business, and the power it holds in driving business growth.

King of the Arachnids, although it has ceased operations, remains a cornerstone of my professional journey. The experience fostered my understanding of business dynamics, customer value creation, digital marketing, and market analysis. The lessons I learned have become an integral part of my entrepreneurial skillset, enabling me to adapt and succeed in a variety of business environments.