Detailed Description

The Monthly Analytics Reports I compile serve as an essential tool to gauge our company's performance and inform our strategic planning. These reports provide a detailed assessment of key performance indicators (KPIs), including traffic, conversions, and SEO, across multiple channels such as paid search, email, social media, and more. I analyse trends and patterns, examine fluctuations, and offer insights into the implications of the data, facilitating a clear understanding of the company's position and potential growth areas.

I make it a priority to dissect our user traffic, analysing metrics like user count, session duration, pages per session, and CVR. In doing so, I identify potential opportunities and challenges in user engagement, allowing us to better tailor our approach to our audience's needs. I also delve into conversion metrics, including order value averages, revenue growth, and mobile platform performance. My aim is to pinpoint the areas that need improvement and suggest strategies that can enhance conversion rates.

Additionally, I conduct a deep dive into SEO performance and paid channels, evaluating our ROI and P&L values, our ad spending efficiency, and the effectiveness of our PPC campaigns. I scrutinise our budget allocation to different channels, helping to guide investment decisions. Furthermore, I assess management data like active user base, repeat customers, sales composition, gross margin, and our digital footprint on platforms like Trustpilot and Instagram. My reports emphasise both successes and areas for improvement, helping our team strategise on ways to bolster our performance.